" When I design and create my soul starts to heal "

 For those who don't know your brand yet, can you tell them about it?

  Andrea Benahmed Dijali is a qualified fashion designer, highly experienced and specialised in leather creations. Andrea loves to create sets of matching accessories to suit each individual’s style. 

Design and handbag for me are a form of art where I can get away with expressing myself in my truest form. 

It is related to my emotional. 

My customers wearing my handbag makes them feel like a giant ready to conquer the world.   

 What motivated you to launch your brand? 

 Can you tell us about yourself a little?   

AndReal aims to bring an innovative and sustainable method to design accessories using a mix of leather, vegetable tanned leather and cork that combines the traditional with the eco-friendliness of reusable materials to high end fashion. 

We also aim to raise awareness and educate on how to integrate reusable materials into accessories, jewellery and fashion in order to further the scope of sustainable fashion.       

  What makes your brand and products unique? 

  Do you have a signature style?   

All designs are handmade by the designer herself in the UK, with special combinations of materials that combine tradition and sustainability, innovation. Handbags made by special techniqes. We specialise in Premium, handmade handbags and matching accessories with unique designs that will make you stand out from the crowd.      

 How would you describe your clients?

 Is there any special message or values your products and your brand want to express to the customers?  

Wearing handbag you love can do wonders for your mood and confidence.

With this in mind, I set out to design the kind of handbag that have the ability to my consumer stand out the crowd. The handbag that make you feel the most confident. 

My customers wearing my handbag makes them feel like a giant ready to conquer the world.       

  Is there any project or moment you feel especially proud of in your accessory designer career?  

  Andrea selected one of the international designer, artist among 133 designers and artist around the globe

2021 Art Fashion Exhibition 

https://ifan-info.arthn.com/info/1071/1439.htm

Andrea is honoured to have been selected among the 5 finalists of the Independent Handbag Designer Awards Finalist The Best Overall Style and Design Category in New York 2020. 

https://thehandbagawards.com/year/2020/finalist/Andrea%20Benahmed%20Djilali

She is also the Award Winner of the International Art & Designer Competition 2018 in Italy 

https://www.accademiariaci.info/compfile2018/winners/

as well as Midland Fashion Award Finalist 2017.     

      How do you think the fashion industry will continue evolving?

     What path do you think it will take? 

  Fast fashion, which was popular, i think will change in favor of slow fashion pieces that are more eco-friendly and designed to be longer lasting. I think the  consumers look for brands that take a stand for the environment.       

  And your brand, how do you think it will evolve in the coming seasons?

  Do you plan to include any new materials, shapes, colours, techniques, or styles?  

 I always research and learn different techniques and materials for my new designs. 

  What inspires you when creating your collections?   

I get a lot of inspiration from the  world around. When I walk down the street I see materials, colours, fashions and from that I then get inspiration for my unique designs.   

From my childhood I always wanted to be "different "

 Unique designs by me. Most important, how can I stand out from the crowd. And now, I want to give to the women. They can be "different" too! When i was 18, i made a long leather skirt for my sister and myself. 

Combined with fabric. I remember my fathers face when he realised i cut his leather jacket. When we was on the police station to get my ID card the police man looked at us and said are you from abroad? On the bus everyone was looking at us.  Well i think this design was really a success.